Product launch
with theatre lighting, sound and DJ

A fashion brand organised a product presentation with several platforms and a DJ. The space had to work for the product presentation by day and invite people to dance later in the evening.

HEAR did a site visit, the lighting design and programming. A range of spots, designed for theatre and product demonstrations, lit the sneakers, clothing and accessories on the platforms precisely. Wash lights coloured the space, wireless and battery powered, so no cables were visible anywhere and the venue didn't have to supply extra power. In the evening the event transitioned into a party, supported by light columns, mirror balls, haze and a disco DJ, while a laser projector displayed the new collection above the dancefloor.

The client described the look as desired: clean and slightly industrial, without turning cold. A combination of sleek design and warm light achieved exactly that. The DJ was very happy with the booth lay-out, latest generation of media players, clear monitoring and the soundsystem.