Brands, creatives
and agencies
Your brand, your product or your catwalk is the starting point. Together, we build the whole experience around it.
We love working with the creatives at the brand or agency. You bring the concept and brand identity; we translate them into light, sound and music.
That way, a product demo, a shop window or a catwalk becomes a moment that fits seamlessly into the rest of the campaign.
Creating it together
The moments that make the difference
- The reveal of a product or collection
- A demo area where the product takes centre stage
- The shop window or the in-store moment
- The catwalk
- A photogenic spot or branded backdrop
- An interview corner for press and content
- The shift into a party, if the night calls for it
What we deliver
What we offer
Light and visuals
- Product lighting with theatre spotsBringing out the colours, materials and details of the collection
- Light for camera and socialA backdrop and interview corner that look great on a phone camera too
- Colour in the spaceWireless washlights in the campaign colours, with no visible cabling
- ProjectionYour logo or collection projected large
More on ambient lighting and dancefloor lighting
Music
- Music that fits the brandMatched to the collection, the campaign or the moment
- A DJ set or playlists per momentFor the welcome, the reveal and the party
- Live musiciansSaxophone, percussion or vocals
More on DJs and artists
Concept and execution
- Involved from the concept stageWith the brand or agency, with 25 years of experience in corporate communications
- A lighting plan per momentSite visit, lighting design and programming
- Sound and DJ boothClear speech during the presentation, a packed dancefloor afterwards
Anything special in mind? Let us know.
We also offer musical support
The sound of your brand
Music for brands
Every brand has its own sound. For products and collections, Maarten brings a refined sound rooted in warm electronic music: subtle enough for a presentation, with enough groove for the evening that follows. Matched to the collection or campaign, as a DJ set or a playlist for each moment.
Retail and concept stores
Music for retail
In your store, the music should feel like your brand too. With an in-store event, a launch or a Sunday shopping session with a DJ, your store becomes a destination for an afternoon or evening, with light and sound that suit your collection.
How we work
How we work
Briefing
Brand, campaign, audience and the key moments of the evening. This is where we work out what the event needs.
- 1Briefing
Brand, campaign, audience and the key moments of the evening. This is where we work out what the event needs. - 2Site visit, or photos and a floor plan
We look at the space, the visitor flow and where the product will be placed. - 3Proposal
Light and music per moment, with a clear price. - 4Alignment with the agency
Run of show, timing of the reveal, campaign colours and music. - 5Setup and programming
Lighting set and sound checked before the first guest arrives. - 6On the night
One point of contact, right through to the party.
Planning a launch, collection presentation or in‑store event?
Leave your details and I'll get back to you.
Example case
Sneakers in the spotlight, then a party
Brand activation | fashion brand | product lighting and light show
“The look was exactly what we wanted: clean, slightly industrial but also warm.”