Brand activation
for a fashion brand

A fashion brand presented a new collection of sneakers, clothing and accessories, each on its own raised platform. The look they wanted: clean and slightly industrial, with enough warmth for the space to turn into a party later in the evening.

HEAR handled the site visit, the lighting design and the programming. Theatre spots brought out the colours, materials and details of the collection. Battery-powered wireless washlights coloured the room, without a cable in sight.

Later in the evening the lighting changed. Light columns, mirror balls and a light haze carried the shift to a party with a disco DJ. Above the dancefloor the collection stayed in view, projected large by a laser projector.

The client was above all pleased with the look: sleek and slightly industrial, but never cold. Behind the booth it worked too: the DJ was enthusiastic about the media players, the monitoring and the sound.